Project LooM is a partnership between lovers of Indian handloom. The goal is to showcase and celebrate the people, places and processes behind India’s wonderful handwoven sarees.
It began as a series of conversations between me and PR expert, Nandita Lakshmanan. Taneira came on board to support the project and thus it began. Each issue celebrates authentic Indian handwoven sarees.
India is unparalleled in the range of sarees that it offers. Each region has specific and special motifs, draping styles, and colours that are anchored in the land and its people. How marvellous this is and how lucky we are to have access to the saree: six to nine yards that epitomises the purity of the unstitched cloth. One that is woven through our history, geography and culture. One that is part of our collective unconsciousness as a people.
Luxury has many definitions and goes by many monikers: limited edition, customized, bespoke, handcrafted, handwoven, specific, rare, hard to get, unusual, painstakingly made. Sourced the right way, a handwoven saree conforms to all these definitions. In that sense, a well-made saree is Indian luxury at its finest.
This website is for all those of you who would like to learn about sarees. Whether you are a saree novice or a connoisseur, we hope that you will find something in these (virtual) pages that will educate and entertain you (preferably both).
Welcome to Project LooM. We are delighted you have chosen to visit us. May your tribe increase! Contact us by emailing us at firstname.lastname@example.org.
Thank you for your support.
Founder & Anchor, Project LooM